Examples: Cool uses of ShowTaxi.com
There are lots of ways to use ShowTaxi, and just as many types of podcasts that can benefit from subscription-based distribution. Here are a few examples.
You're a radio talk show host
Own your own show? Paying high fees to a radio station for brokered hours? Not every listener can hear your show at the exact time you're live on the air - why not increase your income by giving listeners the opportunity to hear your show when they want, at their convenience. On the air, on your website, and on the radio station's website, make announcements to let your listeners know that they can get your show delivered to them automatically, by signing up for your premium podcast subscription.
You've got a text newsletter - make an audio version
If you have a deep, unique well of knowledge about a particular subject, subscription-based podcasts work really well, and you can charge rates that reflect the value of your information - don't settle for $7 a month when your $150 a month podcast will make your listeners thousands of dollars. On your website, let your visitors know that you've got a special, private, premium podcast that only subscribers can access.
And if you're already offering a printed or emailed text/html newsletter, record it and offer an audio version for the same subscription rate. You simply speak the same content you've already written - a whole new product for very little extra work..
You've got a broad area of expertise
Take your area of expertise from the general to the specific, and make it a snap for people to pay you for any one of a series of podcasts that hones in on exactly what your audience is looking for, and gives them only that knowledge that they need.
Say you're a home remodeling expert. If your audience is looking to put on a deck, they don't need to hear about the latest faucets. Superserve your audience with an array of podcasts. Instead of doing a podcast on home remodeling that covers all angles of home improvement at once, consider creating a series of podcasts that splits out to major categories of homeowner interest: decks and back yards, bathroom upgrades, kitchen remodeling, make the master bedroom rock, gardening and lawn care, sheds and add-ons, roofing, and more. Go in-depth, take calls and emails from your premium subscribers only, and superserve your constituency. When they need more on a different subject, they'll come back and subscribe again.
You've got a free podcast - offer a premium upgrade
If you're already doing a free podcast, consider adding a premium podcast, with different content. to the mix. Give your listeners information in your free podcast, and let them know that for a small monthly subscription fee, they can get lots more information on the subject, in greater detail, and at more depth than with the free podcast by subscribing to your premium podcast. Promote the premium podcast via your free podcast and vice-versa.
This strategy can be used for almost any podcast - a bit of your knowledge and a bit of a relationship with you for free, and a deeper, more satisfying connection for a small amount of money per month.
You've got an advertising-based podcast
If your podcast carries ads or sponsorships, offer your current listeners an ad-free premium version of your podcast with nothing but content - no fluff, no ads, no interruptions. Gaming and newspaper web sites employ this strategy all the time, upselling their visitors on a cleaner, sleeker experience for a few dollars a month.
You can do the same thing, taking the existing podcast episodes you have, structuring your sponsorship messages so that they can easily be edited out, and serving up that premium version of your content only to your premium subscribers.
You've got a congregation
If you're a religious practitioner, create a daily homily, a specialty podcast on family relations or faith challenges. Make it short and concise. Offer it to your worldwide congregation via your website as a way to support your ministry - not by begging for a donation, but by charging a nominal subscription fee.
You're a teacher or an instructor
You're charging a tuition right now for in-classroom instruction - consider a premium podcast that allow students from all over the world to take advantage of your curriculum. Do an enhanced podcast with slides to go along with the audio, or a video podcast of lectures and labs.
For distance and extension learning, podcasts are perfect, and subscription podcasts are a perfect way to collect your class fees, while protecting your class materials. Add students at will, manage the class lists and create a whole new way of learning, and a whole new audience for your teaching.
These are just some examples of how you can use ShowTaxi.com to generate income via premium podcasts. Sign up now!.